Ticketmaster Slammed for 'Best Seats' Ticket Descriptions

Ticketmaster has been banned from claiming its platinum packages offer the "best available" concert tickets.

The Advertising Standards Authority (ASA) said it found no discernible difference between platinum and general tickets on the website.

In some cases the ASA said the more expensive tickets gave fans a "worse experience" as the seats were "further from the stage and did not offer as good a view." This, despite some platinum tickets costing up to three times as much as regular seats.

Three people complained to the ASA that the words used to advertise the tickets were misleading and unsubstantiated.

Ticketmaster, which is owned by concert promoter Live Nation, argued that customers were likely to interpret the phrase "best available tickets" to mean the best available at the time they were making the booking.

However, the ASA said consumers were likely to think that those tickets were the best seats in the house.

A spokesperson for Ticketmaster said:

"Platinum is one of the solutions Ticketmaster developed for artists and event organisers to get tickets, which are priced dynamically in some of the most in-demand areas, directly into the hands of fans.

"We constantly strive to be transparent and clear with the consumer. The wording in question on our website was changed over a year ago."

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Mandy Peters

London Dispute Solicitors