Shopping at Marks & Spencer is to become a quieter experience as the retailer has decided to switch off background music in all of its stores.
The music-free policy comes after campaign group Pipedown staged a protest against the retailer's selection of tunes, and urged M&S boss Steve Rowe to end background music.
Studies have found that people with hearing problems and noise sensitivity can find background music disorientating and can struggle to hear conversations with those around them.
Music psychology expert Professor Victoria Williamson believes music can boost sales in a retail environment, but only if it is the right music and is in tune with customers. She said:
"In retail, I think music is a very important part of the environment but it has to sit well. You can't expect to pipe in random radio music, and expect to get the best response.
"Music can have a positive effect on the retail environment but if you make it too loud or chaotic, it's going to invade people's space.
"We can't turn our ears off. If you don't like what you're hearing, the only choice is for you to walk out."
Last month, a Manchester branch of Asda phased in a 'quiet hour,' switching off all music, televisions and escalators to benefit its autistic customers.
If you think your hearing loss is due to excessive noise in a work environment, you may be eligible for compensation. Speak to our team of solicitors on 0845 603 0708 to find out more.
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