Asda Pulls Ready Meals after Slimming World Dispute

Asda has pulled a range of diet ready meals from its shelves after facing legal action from Slimming World.

The supermarket launched its own-brand Slimzone meals in January, with the packaging claiming the meals were "free to enjoy following the Slimming World Extra Easy plan."

Slimming World sought an injunction over the use of their trademark, claiming Asda had not supplied enough information on ingredients used.

It is understood that Asda did not communicate with Slimming World before bringing the range to the shelves, and the weight-loss company had not endorsed or tested the product.

A spokesperson for Slimming World, said:

"It's always been our view that Asda were misusing our trademarks to promote the range, trading on the back of our much-loved and respected name and reputation, regardless of whether the meals count as Free Food on our healthy eating plan.

"It's never been our intention to prevent Asda from selling healthy meals that help people lose weight - our concern has been about our trademarks, and we hope that Asda will be able to relaunch the range without relying on Slimming World's trademarks or name."

If you need assistance settling a civil or commercial litigation case, call our Essex mediation team today. Speak to us in complete confidence on 01206 299282.

Gillbanks Law

Litigation Solicitors